Rapid Prototyping at Ansible

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Ansible is a full-service global mobile marketing agency and subsidiary of IPG Mediabrands, one of the “Big Four” agencies.


Working as a contractor comes with the responsibility of having to hit the ground running. Within two hours after settling in on my first day, I was meeting with the first of two clients who I was going to be working with over the course of my six week contract. The resulting deliverables from each meeting were always the same, to iteratively develop high-fidelity, interactive prototypes with Axure RP.

Axure RP is an excellent prototyping tool that makes light work of building high fidelity, fully interactive wireframes fast. Its scripting features slot neatly into your workflow and are sophisticated enough to effortlessly handle deeply complex states and interactions.


Ansible expects all prototypes to be of high quality with all interactions catered for. This is so that as soon as prototypes are signed-off, a graphic designer can reference them to complete their work independently if necessary. In my case, client requirements saw me building a desktop and mobile prototype simultaneously.


I was to learn later that one of the clients I was working with eventually decided to not award Ansible the contract to build their new system. This was due to the client not being entirely sold on the technical architecture of Ansible’s proposal, which was unfortunate because I thought it was a very robust, future-proofed and intelligent design. However, the other client, who I was much more involved with, signed off on the designs at the conclusion of my second prototype presentation.

This was a very short contract but it was, from my perspective, wonderfully intense. I am at my best when extreme attention to detail over prolonged periods of time is required and there is much work to get through. Thanks to Ansible’s high standards when it comes to their prototypes, I was able to push my own prototyping skills to the next level.

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